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By earning the Salesforce Marketing-Cloud-Administrator certification, candidates demonstrate their ability to manage and implement marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is highly valued by employers and can enhance the candidate's career prospects. It also provides access to a community of certified professionals who can offer support and guidance in the field of marketing automation.
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Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification exam designed for professionals who are responsible for administrating the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam tests the candidate's knowledge of the Marketing Cloud platform and its features, as well as their ability to manage and maintain it effectively. The Marketing-Cloud-Administrator Certification demonstrates the candidate's expertise in configuring, customizing, and optimizing Marketing Cloud solutions to meet the needs of their organization.
Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q14-Q19):
NEW QUESTION # 14
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Cloudpages personalized URLs are served from cloud.email.nto.com
Answer: A,D
Explanation:
Explanation
The aspects that would confirm that SAP has been set up on NTO's account are:
* Upon receiving an email, all tracked links start with click.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (click) for link tracking.
* Cloudpages personalized URLs are served from cloud.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (cloud) for Cloudpages. The other options are incorrect because:
* The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. This does not indicate that SAP has been set up, but rather that NTO has configured their own private domain for Marketing Cloud login. This is a separate feature from SAP and does not require SAP to be enabled.
* Users receive Marketing Cloud password reset emails from help@email nto.com. This does not indicate that SAP has been set up, but rather that NTO has configured their own sender address for Marketing Cloud system emails. This is a separate feature from SAP and does not require SAP to be enabled.
NEW QUESTION # 15
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: A,B
Explanation:
For the restaurant supply company's need to update their trade show contact collection method:
* B. Microsite with Smart Capture to store entrants on a data extension: Smart Capture forms on a microsite provide a direct, digital method to collect entries efficiently and store them directly into a data extension.
* D. Data Extension with double opt-in status defined: This setup helps manage consent and ensures compliance with email marketing regulations, as it allows entrants to confirm their subscription to the newsletter through a follow-up email.
These components provide an updated and efficient method for capturing and managing trade show contacts, while also ensuring compliance with marketing regulations.
NEW QUESTION # 16
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Publication Lists
- B. Data Extensions
- C. Lists
- D. Groups
Answer: B
NEW QUESTION # 17
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web Analytics Connector
- B. Web and Mobile Analytics
- C. Advertising Studio
- D. Personalization Builder
Answer: A
Explanation:
To append an Urchin Tracking Module (UTM) variable string to links in emails, the Marketing Cloud admin should use the Web Analytics Connector (WAC). This functionality automatically appends tracking parameters, such as UTM parameters, to all URLs in outgoing emails. This allows for detailed tracking of email effectiveness within analytics platforms like Google Analytics. The Web Analytics Connector can be configured within Email Studio to include specific UTM parameters as required by marketing strategies.
NEW QUESTION # 18
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Number of items per order.
- C. Products purchased from a competitor.
- D. Last purchase date
Answer: A,D
NEW QUESTION # 19
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